Challenges in Prada-Versace Merge
Prada signed €1.3B agreement to buy Versace in April.
Bertelli: Deal had long-term planning, including pandemic contacts.
Versace revenue fell 25% as Donatella stepped down.
Dario Vitale became Versace's new creative director.
Bertelli will lead Versace as executive chairman.
Guerra aims to preserve Versace's DNA and leverage Prada's strengths.
Acquisition tests Prada's governance and operational platform.
Analysts warn 12 months will be challenging despite 80% Bertelli ownership.
1 month ago