Deepfake Concerns in UK

25% of 1,700 people in England and Wales found non-consensual deepfakes acceptable or neutral.
67% of surveyed individuals had seen or might have seen a deepfake.
Video deepfakes increased 1,780% between 2019 and 2024 in England and Wales.
Only 14% of respondents were aware of the Data Act in England and Wales.
Younger males under 45 who watch pornography had 5% creating deepfakes, with one creator posting over 1,800 videos.
Police piloting image hashing and support projects with Revenge Porn Helpline and NCVPP.
92% of respondents agreed deepfakes cause harm, urging more research and education.
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