Oxford's Word of the Year: Rage Bait
'Rage bait' usage tripled in 2023.
Oxford defines 'rage bait' as online content to provoke anger and boost traffic.
Public vote with 30,000 participants influenced the selection.
Selection combined votes, conversations, and data with personified entries.
Oxford highlights awareness of online manipulation tactics.
Casper Grathwohl, Oxford Languages president, commented on the choice.
Oxford uses a 30 billion-word corpus for selections.
Past winners include 'selfie', 'goblin mode', and 'rizz'.
1 month ago