The Rise of Thong Bikinis: A Shift in Swimwear Trends and Body Positivity
Thong bikinis are experiencing a resurgence in popularity, becoming mainstream across various settings from beaches to leisure centers. Once associated with celebrities and controversial styles, thong bikinis have now become widely adopted by women of all body types. The trend is linked to body positivity movements, gym culture emphasizing glute development, and the influence of reality shows like Love Island. Celebrities such as Simone Biles, Heidi Klum, Sofía Vergara, and Nicole Scherzinger have helped popularize the style. Despite bans in some areas like Australia and the U.S., many women still feel uncomfortable wearing thong bikinis due to their sexualized appearance. Experts attribute the trend to shifts in cultural attitudes toward body expression and the 'pornification' of fashion styles.