Amsterdam banned meat and fossil fuel ads on May 1, 2026. Ban applies to billboards, tram shelters, and metro stations. Goal: align with carbon neutrality by 2050. GreenLeft Party councilor Anneke Veenhoff supported the ban. Ban targets meat, petrol cars, and air travel (4% of fossil ad spend). Fines for non-compliant advertisers possible after 2026. Industry groups criticized the ban as influencing consumer behavior. Activists call it a 'tobacco moment' for high-carbon industries. Similar bans exist in Haarlem, Utrecht, Edinburgh, and Stockholm