Social Media Misinterprets 2022 Video as MAID Ad
Video originated from a 2022 Quebec-based Simons retail campaign.
Agency Broken Heart Love Affair created the video as a tribute to beauty.
Video features Jennyfer Hatch, who chose MAID at 37 due to Ehlers Danlos syndrome.
Campaign was not commercial but faced criticism for romanticizing MAID.
Video resurfaced on social media, losing original context.
1 week ago